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Privacy Policy

Privacy Policy

Privacy Notice

MP Filtri USA, Inc. (hereinafter “MP Filtri”, the “Company”, “we”, “us” or “our”) respects and is committed to protecting your privacy. That is why we have adopted this Privacy Notice. MP Filtri considers the privacy of its users (hereinafter referred to as “Users”) to be of fundamental importance, and guarantees that the processing of personal data via the website (hereinafter referred to as the “Website”) and any connected websites owned by MP Filtri (“Connected Websites”) will be done in compliance with the rights of the parties concerned, particularly concerning the confidentiality, protection of the personal identity and the right to the protection of personal data. MP Filtri has adopted and implemented this Privacy Notice which fully illustrates the methods of managing the data processed via the Website.

This Privacy Notice applies to the personal data of Users collected via the Website and any online features, services, and/or programs we offer (collectively, the “Web Properties”). This Privacy Notice does not apply to other websites owned by third parties, which may be accessed via a link on this Website.

This Privacy Notice also applies to information collected by or for us through a means other than the Web Properties. If the same information is collected through the Web Properties and through a means other than the Web Properties, the terms of this Privacy Notice shall apply.

Your use of the Web Properties is also governed by the Terms and Conditions located at

Types of Information Collected

During normal operation of the systems and software procedures established for the operation of the Website, we may acquire some personal data which is transmitted implicitly when using Internet communication protocols. This information is not collected to be associated with identifiable persons, but could, by its very nature, after processing and association with data held by third parties, lead to the identification of the Users. This category of data includes Internet Protocol (or IP) addresses and domain names of the computers used by users connecting to the Website, protocol and sequence information, the time of the request, the method used to submit the request to the server and other parameters concerning the operating system and computer environment of the Users (the “Browsing Information”).

MP Filtri collects some personal data from Users, including their name, surname, e-mail address, company, telephone number, User ID and password, demographic information (e.g., date of birth, gender, marital status) and bank account and credit/debit card numbers, provided voluntarily by Users when registering on the Website, or when requesting services offered on the Website or requesting information sent by e-mail to the Website (the “Personal Information”).

The Website is accessible to Users without having to provide their Personal Information. However, some parts of the Website are accessible exclusively to registered Users. The Personal Information of the Users may therefore be processed using automated means during navigation, when registering with the Website (in order to access some of the services or data offered on the Website), or when requesting the provision of a service. Moreover, if a User contacts us requesting information, we collect their Personal Information in order to be able to reply to them.

How Information is Collected

We may collect Personal Information and Browsing Information about you from the following sources:

• information we receive from you, or on your behalf, through forms you complete, or if you contact us, for example to raise a query;
• information we receive from you through the Web Properties, such as when creating an account;
• information we receive from your computer or mobile device;
• information we receive from our partners or service providers; and
• information we receive from other sources, as permitted by applicable laws, rules and regulations.

We may sponsor promotions through the Web Properties. Your participation is entirely voluntary. You may be asked to provide Personal Information or to answer questions in order to participate. We may also transfer Personal Information to certain advertising or marketing partners from whom you have requested to receive information.

Additional Ways that Information is Collected Through the Web Properties

     Browser Log Files: Our servers automatically log each visitor to the Web Properties and collect and record certain Browsing Information about each visitor. The Browsing Information reveals nothing personal about the user and includes only the generic information described in the definition of “Browsing Information.” We may use this information to examine our traffic in the aggregate.

     Cookies: The Website also uses cookies. For more information on the processing of personal data by the Website, please refer to the Information Note on Cookies, which can be consulted at the following link You can choose whether or not to accept cookies by changing the settings of your Internet browser, but some functionality of the Web Properties may be impaired or not function as intended if you choose not to accept cookies. See the “Third Party Opt Out” section below.

     Web Beacons: Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as ‘clear gifs’). Web Beacons collect only limited information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Web Beacons do not carry any Personal Information and are only used to track usage of the Web Properties and activities associated with the Web Properties. See the “Third Party Opt Out” section below.

     Third Party Opt Out: Although we do not presently do so, in the future we may allow third-party companies to serve advertisements and/or collect certain anonymous information when you visit the Web Properties. These companies may use non-personally identifiable information (including, but not limited to, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Web Properties in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party Web Beacon to collect this information, as further described above. Through these technologies, the third party may have access to and use such non-personalized information about your online usage activity.

     You can opt out of certain online behavioral services through any one of the ways described below (you do not need to go to each opt-out site, one is sufficient). After you opt out, you will continue to receive advertisements, but those advertisements will no longer be as relevant to you.

• You can opt out via the Network Advertising Initiative industry opt-out at
• You can opt out via the Consumer Choice Page at
• You can opt out via the IAB UK’s industry opt-out at
• You can configure your web browser (Chrome, Firefox, Internet Explorer, Safari, etc.) to delete and/or control the use of cookies. More information can be found in the Help system of your web browser. It is at your discretion whether you use the opt-out described above or manage cookies via the browser.

     Note: If you opt out as described above, you should not delete your cookies. If you delete your cookies, you will need to opt out again.

Use of Personal Information

MP Filtri processes the Personal Information of Users for the following purposes: operations concerning authorization, approval, personalization and customization of accesses to the various areas and relative contents of the Website, as well as to guarantee Users the correct use of the characteristics and services offered on the Website and to communicate with Users to inform Users about new services, products, and special offers. MP Filtri may send Users and keep Users updated with information about existing and new services, products, and special offers, by email, telephone, mail or by means of any other contact details a User provides to us or our affiliates, or to third party service providers.

We also use the Personal Information of Users to determine which of our products, features and services are most popular. We may analyze your information and usage information to enable us and our affiliates to provide services to you and develop new features, functionality, and services and otherwise for our internal business purposes. We may license, sell, or share your Personal Information to non-affiliated third party companies whose products and services we believe that you may enjoy. You may, at any time, opt out of us sharing your Personal Information for such purposes by contacting us as described below in “Choices With Your Personal Information.”

Choices with Your Personal Information

Users have the ability to provide their Personal Information using the forms used to register with the Website or to request the services available on the Website, or to send requests for information by e-mail. Whether you submit any Personal Information to us is entirely up to you. You are under no obligation to provide Personal Information. However, this information is essential for the provision and quality of some of the services we offer to you. Users not providing the requested data will not be able to access the reserved areas of the Website or take part in the initiatives or receive the requested services.

You may choose to prevent us from disclosing or using your Personal Information under certain circumstances (“opt out”). You may opt out of any disclosure or use of your Personal Information for purposes that are incompatible with the purpose(s) for which it was originally collected or for which you subsequently gave authorization by notifying us by one of the methods at the end of this Privacy Notice, or by following the procedures set forth in an electronic communication from us, if applicable. Furthermore, even where your Personal Information is to be disclosed and used in accordance with the stated purposes in this Privacy Notice, you may elect to opt out of such disclosure to and use by a third party that is not acting as our agent. There are some uses from which you cannot opt out, such as to provide products or services that you have requested from us.

To the extent applicable, you may opt out of online behavioral advertising by following the instructions set forth above under the above section “Additional Ways that Information is Collected Through the Web Properties,” subsection “Third Party Opt Out.”

When Information is Disclosed

In addition to the other times or occasions on which we might disclose Personal Information about you, we might also disclose Personal Information and/or Browsing Information when required by law or in the good-faith belief that such disclosure is necessary to: (1) comply with legal processes and applicable law; (2) enforce this Privacy Notice; (3) assist government enforcement agencies; or (4) protect our rights, including intellectual property rights, property, or safety or the rights, property, or personal safety of our Users and the public.

MP Filtri reserves the right to use the Personal Information and/or Browsing Information provided by Users in order to send newsletters, run marketing and advertising campaigns concerning its products and services, using automated systems (e-mail, fax, text message, operator-less calls, etc.) or other systems (calls with operator, postal mailings, etc.).

We may provide Personal Information and Browsing Information to our subsidiaries, affiliated companies, and other businesses or persons for the purposes of processing such information on our behalf and promoting the goods and services of our trusted business partners, some or all of which may store some or all of your information on servers outside of the United States. We require that these parties agree to process such information in compliance with our Privacy Notice or in a similar, industry-standard manner, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures. The use of your information by one of our trusted business partners may be subject to that party’s own privacy policy. We may also disclose and share your Personal Information and Browsing Information with our international affiliates, parent company, and related companies, including, but not limited to, MP Filtri S.p.A located in Italy.

We reserve the right to transfer your Personal Information, as well as any information about or from you, in connection with the merger, sale or other disposition of all or part of our business and/or assets. We cannot make any representations regarding the use or transfer of your Personal Information or other information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of creditors, and you expressly agree and consent to the use and/or transfer of your Personal Information or other information in connection with a sale or transfer of some or all of our assets in any of the above described proceedings. Furthermore, we cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the information that is disclosed to us.

With the exception of the cases explicitly permitted by law, or laid down in this Privacy Notice, the personal data will not be disclosed or shared without the consent of the User concerned.

Protection of Personal Information

We use reasonable precautions to keep the information that is disclosed to us secure. In particular, all systems used to process Personal Information are equipped with different access credentials for each appointed processor. Moreover, security measures are implemented to prevent unauthorized access by third parties to the personal data and the Website, or the unauthorized registration or use of the Personal Information.

Information from Children

We do not collect Personal Information from any person that we know to be under the age of thirteen (13). Specifically, the Web Properties are not intended or designed to attract children under the age of thirteen (13). You affirm that you are more than eighteen (18) years of age, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in this Privacy Notice, and to abide by and comply with this Privacy Notice and our Website Terms and Conditions. In any case, you affirm that you are over the age of thirteen (13), as THE WEB PROPERTIES ARE NOT INTENDED FOR CHILDREN UNDER THIRTEEN (13) WHO ARE UNACCOMPANIED BY THEIR PARENT(S) OR LEGAL GUARDIAN(S).

Parents and legal guardians should be aware that this Privacy Notice will govern our use of Personal Information, but also that information that is voluntarily given by children or others in email exchanges, bulletin boards or the like, may be used by other parties to generate unsolicited communications. We encourage all parents to instruct their children in the safe and responsible use of their Personal Information while using the Internet.

Privacy Outside the Web Properties

The Web Properties may contain links to other websites and contain advertisements of third parties. We are not and cannot be responsible for the privacy practices or the content of any of those websites. Please check with those websites in order to determine their privacy policies and your rights under them.

Other than under agreements with certain reputable organizations and companies (as described in this Privacy Notice), we do not share any of the Personal Information that you provide to us with any of the websites to which the Web Properties links, although we may share aggregate, non-personally identifiable information with those other third parties. Please check with those websites in order to determine their privacy policies and your rights under them.

European Union Users

If you are visiting us from the European Union, please note that we may collect, transfer, and continue to use your Personal Information outside the European Union for any of the purposes described in this Privacy Notice. By using the Web Properties and providing us with your Personal Information, you consent to our collection, transfer, and continued use of your Personal Information in accordance with this Privacy Notice.

Information Security

We take reasonable efforts to ensure that information collected through the Web Properties is not lost, misused or altered inappropriately by administering security measures. However, all information accessible and/or transferred over the Internet can potentially be accessed by unauthorized parties; therefore, we cannot guarantee the security of your data transmitted to the Web Properties.

Access and Correction

Please contact us in the manner specified at the end of this Privacy Notice to access your Personal Information in our possession and correct inaccuracies of that information in our records. We ask individuals to identify themselves and the information requested to be accessed and amended before processing such requests, and we may decline to process requests in limited circumstances, as permitted by applicable privacy legislation.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide certain personally identifiable information in connection with obtaining products or services for personal, family, or household use are entitled to request and obtain from us (once a calendar year) information about the customer information we shared (if any) with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2016 will receive information regarding 2015 sharing activities, if any).

To obtain this information, please send an email message to with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your email address in response.

Please be aware that not all information sharing is covered by the “Shine the Light” requirements, and only information on covered sharing will be included in our response.

Do Not Track Requests

Additionally, because we may collect your Personal Information from time to time, California’s Online Privacy Protection Act of 2003 (CalOPPA) requires us to disclose how we respond to “do not track” requests, signals and other similar mechanisms from Internet browsers and similar devices. Note that your browser settings may allow you to automatically transmit a “do not track” signal to websites and online services you visit. Currently, our policy is that we do not recognize “do not track” requests and signals from Internet browsers and similar devices.

Your Consent to this Privacy Notice

By using the Web Properties, you consent to the collection and use of your information (including Personal Information) by us as specified above or as we otherwise see fit, in compliance with this Privacy Notice, unless you inform us otherwise by means of the procedure identified below. MP Filtri may amend this Privacy Notice at any time, and we will make an effort to report any amendments on this web page, which can be consulted from a hypertext link on the home page of the Website. Users are invited to periodically consult this page in order to see whether MP Filtri has introduced any amendments. If we decide to change this Privacy Notice or some part of it, we will make an effort to post those changes on this web page so that you will always be able to understand what information we collect, how we use that information and under what circumstances we may disclose that information to others. Your use of the Web Properties following such publication of any amendment of this Privacy Notice will signify your assent to and acceptance of its revised terms for all previously collected information and information collected from you in the future. We may use comments, information or feedback that you may submit in any manner that we may choose without notice or compensation to you.

If you have additional questions or comments of any kind, or if you see anything on the Web Properties that you think is inappropriate or incorrect, please let us know by email or by sending your comments or requests to:

MP Filtri USA, Inc.
2055 Quaker Pointe Drive
Quakertown, PA 18951
Phone: 888-263-0090


Copyright © 2016. MP Filtri USA, Inc. All Rights Reserved.


Effective as of: June 10, 2016
Last updated: June 10, 2016